Does your phone know more about your lifestyle than you do?

In the past few weeks I have been playing around with a number of interesting new mobile apps on my iPhone. I have started calling them “Lifestyle apps” for a number of reasons. First of all they are primarily mobile and as such I have them always with me – ready to be used when I whip up my iPhone. Second, they have a very basic and simple use  case – they collect information about how, were and with whom I spend my time. Third, they are inherently social – I can share the above mentioned information with my friends, family and anyone else who cares. They may have different approaches to how they do this but one way or another they know more about my lifestyle than anyone else. So what are they?

OINK
This is a little new app from a company called Milk, started by entrepreneur and investor Kevin Rose. The main idea of Oink is to allow you to rate anything, anywhere. You go around places and Oink stuff. Slowly you build up credibility in certain areas (I am going after hamburgers and coffee) and with the amount of Oinks growing, your opinion matters more and more in rankings of products, services, etc… I guess what the creators are trying to build is a universal ranking system for any experience by mining the user generated Oinks (sounds dirty). The app is beautiful and rather easy to use. There is not much content in it yet (in Europe) so I wouldn’t go there looking for recommendations just yet. But the experience is great and I think they are on to something.

Path
If there was a contest for the most beautiful app on the iPhone (now that I think about it, there probably is) I’d vote for Path. The user experience and design on the new 2.0 version of Path for iPhone are amazing. The core job of Path is to track your life via different types of content you share with the app. At any point in time you can open the app and take a picture, share your location, say who you are with, just write a note and other things. This content is placed on a simple timeline with date and time tags that track you better than the FBI. The idea attracts me because it is much more personal in a sense that you are collecting this information for yourself as a kind of journal. You could in theory go to the app in 20 years and track where you have been and scroll through your encounters and experiences. I don’t see any rankings, recommendations or algorithms that would hint at a business model for the company which actually makes me feel better about the app.

Foursquare
I guess most people have heard of Foursquare by now. If not, know just that it is the first successful location based app that won the contest for THE check-in app against Gowalla (acquired last week by Facebook). This app takes a different approach to your lifestyle than the others – it is about gamefication. You check-in at different locations, score points for various things (100th hamburger joint in 100 days,…), leave tips about them and share with friends. The point I guess is to be the go to place for location. What attracts most people is who leads in the rankings of most check-ins and points, which to be honest is not that big with me. I do check the app for interesting tips when I am traveling though.

Instagram
The last of the apps I will mention may seem more of a photography app than lifestyle. But don’t be fooled – Instagram is one of the most popular iPhone apps because it combines a classy design, artsy feel and easy to use user interface. Taking a picture with it and making it look great is very easy and many people use it as a consequence. But most people don’t realize that an important part of Instagram is the fact that you share your location (if you want) when taking a picture and that you are sharing it on Facebook, Twitter and others. As such Instagram has a trail of where you have been and what did you experience in the form of a beautiful stream of pictures shared on social networks.

So why did I just spend a lot of your time with a simple description of these apps?

Once you start using them you will realize that there isn’t space for 4 of them and trust me there are a lot more of them on the App Store. I felt ridiculous at dinner today, checking in with 4 of them, taking pictures with each and writing different statuses. And I don’t think people want to take a picture, write some text and share their location with each service in the same way. They want a specific simple experience of tracking their lifestyle and sharing it with friends. So I think we will experience a boom of these lifestyle apps in the near term after which there will be consolidation in the market and we will have a few winners and a lot of losers (Gowalla was maybe the first to go, though being acquired by Facebook isn’t bad I guess).  What I do find interesting is the different approaches the four I mentioned have to tackling the same problem. Will the less complex single use case apps like Instagram beat the more sophisticated ones like Path or Oink?

What do you think? Do you track your life in an app?

One more thing: I found really surprising is that I did not use Facebook to check-in, take a picture or write a status update. For me Facebook is not a mobile app. It is too cluttered, crude, generic and confusing. Maybe it is just me but I don’t use it to create content, I just feed it from the other apps. Should that worry Mark Zuckerberg? Maybe, maybe not – he always said Facebook is a platform for sharing and connecting.

iOS5

Last week Apple released a number updates to its software platforms and applications. The release coincided with the release of the iPhone 4S, the next generation iPhone. I will try to give you an overview of what was released and what are my impressions so far. While I did install iOS5 on an iPhone 4 and an iPad 2, I have yet to hold an iPhone 4S in my hands. Nevertheless I will try to point out some important things about Cupertino’s mobile os.

Notifications are the first one that comes to my mind as they change the way you use your iPhone. Gone are the notification pop-ups that come and then forever disappear. Instead Apple took a lesson from Google’s book and one-up’ed Androids notification center with widget potential. While the only widget in there are Stocks – I believe there is a great opportunity for developers in the future to build amazing apps specifically taking advantage of the new UI. To look at your notifications just swipe top to bottom.

The second one I was looking forward to was iMessage. As I have been a Blackberry user for a long time I have always missed Blackberry Messenger. Now Apple remedied the situation with iMessage. Not only does the iOS messaging app now support texting and mms but also a messenger system between all iOS5 users including iPod Touch and iPad owners. BBM is officially getting its ass kicked. While it may take a while till everyone upgrades it will be much faster than you might expect. One downside of iMessage is that in its default settings Apple decided that if you don’t have a data connection at the time of writing an iMessage your message will instead be sent as a SMS. This has cost me some roaming messages but can be turned off in the settings. I would have preferred to have it off by default.

I have always considered the Lockscreen of the iPhone to be the most under utilized real-estate on the iPhone. We the changes to the notifications that changes as now the Lockscreen can display up to 10 last notifications which makes it immensely useful. Not only that – you can now switch to the Camera app directly from the Lockscreen as well as manage the music you are playing.

iCloud is kind of a disappointment to me. I have expected something fully baked from Apple but I kind of get where they are at. iCloud allows you to wirelessly sync purchased music, apps, pictures and backup your iPhone or iPad to the cloud. This is obviously cool but in this day and age nothing revolutionary. I was actually looking forward to Documents in the Could – a wireless solution that allows me to forget the file system. Don’t get me wrong it works exactly as advertised – on iPhone and iPad. Apparently Apple failed to mention that iWork for Mac is not yet ready for the wireless sync fest and as such the feature Documents in the Cloud is only useful when you are moving between iOS devices. The moment you want to use a Mac it is back to download => edit => upload to iCloud. I bet a new version of iWork with full support for iCloud is in the works as well as an API for developers but until then iCloud is not ready for prime.

Cutting the cord was also a feature I was looking forward to. Not only do I hate syncing via cable but the way Apple implemented wireless sync means I don’t need to explicitly say please sync or back up. When I open iTunes and have my iPhone on the network it will immediately show up and sync. And did I mention iOS updates are from now on incremental and OTA? Awesome.

These are basically the things I find interesting in iOS5. There is plenty more but I have reserved some features for a review of the iPhone 4S. I will try to get my hands on one asap so that I can try out Siri and the new camera. I think these two features alone and the bump in speed make the iPhone 4S a worthwhile upgrade. But that is for another time and another post.

Is Apple calling Samsung’s bluff?

The relationship between the two tech titans Apple and Samsung is an interesting one. While they compete heavily in the smartphone and tablet markets with their flagship products, Samsung is also one of Apple’s key suppliers. In fact reports suggest that Apple planned to make component purchases of about $7.8 billion from the Korean giant in 2011.

Recently the companies have been engaged in suing each other. Apple maintains that Samsung’s Galaxy S phones and tablets infringe their patents and basically are a rip off of the iPhone and iPad. On the other hand Samsung is counter-suing Apple for similar reasons.

How did it come to this? Well this is purely my opinion but I think that Samsung gambled. You see the supplier – customer relationship between Samsung and Apple is deep because of the fact that Samsung can provide unbelievable amounts of memory and logic chips. Apple in fact constrained the NAND Flash market by buying up all the memory they could via bulk exclusive deals. The company prepaid a lot of money to get good prices on memory and chips for its iPods and later iPhones. I was working at a prominent semiconductor a few years ago and Apple was a customer as well. So I think the people at Samsung thought if they copy a bit (or a lot depending whom you ask) of the iPhones/iPads design Apple will not dare to sue them and even if they do the relationship and a perceived dependency on Samsung will force Apple to settle in a favorable way for Samsung.

If this is indeed what happened than it seems Samsung miscalculated. Apple is suing them in a number of jurisdictions and has successfully blocked the sale of the Samsung Galaxy S tablets in some of them. Samsung is countersuing and most likely would like to force Apple into settlement talks. But if you read the news you will see that Apple is fighting this war on another level. DigiTimes is reporting that Apple is shifting its memory purchasing away from Korea to Japan and processor manufacturing to Taiwan. The purpose is of course to reduce its reliance on the company on the other side of the lawsuits. It seems that Samsung could lose substantial business from Apple.

Samsung may have hoped that Apple would not call their bluff but historically Apple does not like to play games. Especially if partners screw them.

 

NYTimes and Financial Times

I love reading good quality news and reports online. I haven't bought a newspaper in a long time and even on the Vlerick campus – where the Herald Tribune, Wall St. Journal and the Financial Times are available for free – I rarely touched them. On the other hand I pay for FT.com and read it religiously. For a long time newspapers did not get how people consume content online. But that is changing quickly. 2 cases in point:

1. The New York Times – Skimmer version – http://www.nytimes.com/skimmer/ - for the Desktop

This app is perfect for skimming through the news quickly. The basic view has a very clear and perfectly readable layout with high quality text. The user interface is very easy to use and straightforward. I love it.

2. The Financial TImes web app for Mobile http://app.ft.com

The Financial Times decided – in light of the new rules set by Apple for publishers – to use a web app to deliver content to mobile devices. The app is simple to use, syncs all current edition articles for offline viewing and is easy to navigate. A pleasure to use on the iPhone.

So my point? If you are a newspaper you better have a great reading experience online – desktop, tablet and mobile. If you do – I and many others are willing to pay premium.

My iPhone setup

I have my iPhone for a week now and am starting to actually like it. Not only that it’s a great mobile media device but also the connectivity and productive applications that make your life easier. The one great disadvantage to it is obviously battery life but I have learned how to manage it’s usage when on the road and am so far capable to get around a day and a bit out of it. My Blackberry Pearl 8120 could last 2-4 days with push email so I will need to adjust to this new reality.

Initially I wasn’t sure what my setup (PIM) would be like on this device. I know that you can use the iPhone to it’s full potential using Mobile Me and although I do have an account there my main mail, calendaring, contacts stuff is Google. Switching from one to the other makes currently no sense to me – I am not using a personaliized domain and Mobile Me does not even support this. With that I decided I would setup both the Google stuff and Mobile Me and just see how it goes.

Gmail

Setting up Gmail is easy – you can either do it using the prepared interface or do it manually (selecting other and filling in the IMAP server information). I don’t see any difference in the result of both of these approaches so I would currently go with the prepared interface. Gmail works like a charm in the iPhone email client (much better then in Mail.app on the Mac – no dual unread message alerts…) and I use that mainly for my email needs. One small thing – as you can’t currently use the iPhone mail client in landscape mode I experimented with the Gmails web interface using Safari and bookmarking it to my homescreen. This works great and typing is amazing in this way with the only downside being it’s slower and you don’t get new message alerts. I will be testing both the mail client and the web approach and post about it a bit later.

Google Calendar

I am a heavy user of Google Calendar. I share calendars with my familly, subscribe to public calendars (holidays, Twit.tv,…) and intergrate with Remember The Milk (more about that later). Therefore having the iPhone calendar synced correctly to my Google Calendar is of great importance to me. For this I use a new experimental service called Nuevasync.com. What I presume they do is they setup an Exchange server, you create an account and they access your Google Calendar and sync it to your Nuevasync account. Then you can access this through the Exchange features of the iPhone.The syncing works well but currently I didn’t find anyway to sync my other calendar subscriptions. Again Google has a mobile version of the Google Calendar webapp which is nice but offers only a list view which isn’t exactly the best option. Nevertheless it’s still a viable option to view your calendar in the most current state.

Google Contacts

Similar to Google Calendar contacts can be synced via Nuevasync.com. This has one major disadvantage – you get all of the junk contacts. On the other hand you get it all and hey – there is a nice search feature in the Contacts app on the iPhone so it’s ok. And additionally it give you incentive to sort out your contacts and to put some effort into maintaining them.

Task Management

In my general effort to be a bit more productive I maintain to-do lists and try to get the hang out of GTD. It’s not like I worship this uber personal productivity movement but I see some things that really help me. With this in mind I have a cool setup of Task Management on RememberTheMilk.com. There is a great write-up about this somewhere on the web – look it up, worth the time. So anyway they have a great iPhone webapp and so I use this setup via a shortcut on my homescreen.

Mobile Me

Mobile Me was obviously an easy thing to setup and works nice. The best thing about it is obivously the seemless integration and push capabilities. My problem – I don’t use it. If I were to switch to Mobile Me – I would lose the calendar sharing capabilities and would have to change my email address. Although I consider Mobile Me to be a compelling product – to be as good as the competition won’t make anyone switch.

Yahoo

I also have a Yahoo email account and use that on the iPhone aswell. I haven’t tested it much yet but it seems to be working fine.

Final thoughts

So in general the iPhone is a great mobile media and PIM device. If you got the patience to set everything up the way you like it then you should be fine. Although I still miss my push email from my Blackberry – I hope this functionality will be added by Apple as Steve said at WWDC 2008 by opening the push API to developers. Also yes the keyboard sucks compared to almost anything – not a showstopper but well…