Forrester on social/lifestyle apps:

He believes that the current crop of trendy social businesses like the location-based, check-in social network, Foursquare, are “nonsense” — and they will eventually be swept away in a new “post-social era”. This is because these services require more time of users… time that users cannot give.

Colony says that people in the Western world are “using social” more than they are volunteering, praying, using the phone, emailing and exercising. In fact we are using social just a little bit less than shopping and childcare.

“We believe social is running out of hours. We’ve reached the limit of hours that people can give to social,” he says.

 

I agree, as I mentioned earlier, that we do not have space nor time to check-in to 3 – 4 different apps. I still struggle with seeing Facebook take this one. Mobile is about simplicity and ease of use. I’d argue Facebook is not good in either.